Growth · Spend Agent

Ad Spend

Where CC&Co.'s paid budget is going, how it converts to tours, and what the Spend Agent recommends reallocating.

Total spend

₹58.9 L

20 campaigns

Leads generated

2621

Tours booked

439

16.7% of leads

Blended CPL

₹2.2K

Spend by platform

₹23.4 L

₹26.0 L

Spend by location

CC&Co. GBB Kothrud₹15.8 L

CC&Co. Kharadi₹9.6 L

CC&Co. Wagle Estate₹7.2 L

CC&Co. Shahupuri₹5.9 L

CC&Co. Bandra Kurla Complex₹5.7 L

CC&Co. Civil Lines₹3.9 L

CC&Co. Gangapur Road₹4.3 L

CC&Co. Vashi₹1.8 L

CC&Co. Hinjawadi₹1.5 L

CC&Co. Prabhat Road₹1.4 L

CC&Co. Chinchwad₹1.2 L

All centres₹60.0K

CPL vs tours booked

Campaign level

Campaign	Platform	Location	Spend	CPL	Tours	Verdict
Enterprise Consolidation Wave 2	LinkedIn	CC&Co. GBB Kothrud	₹6.4 L	₹7.3K	26	scale
Hinjawadi Consolidation Play	Meta	CC&Co. GBB Kothrud	₹6.2 L	₹1.5K	68	scale
Pune GCC Corridor	LinkedIn	CC&Co. Kharadi	₹5.2 L	₹8.5K	19	scale
Thane GCC Launchpad	LinkedIn	CC&Co. Wagle Estate	₹4.8 L	₹6.5K	21	scale
Kharadi Scale-Up Floors	Meta	CC&Co. Kharadi	₹4.4 L	₹1.5K	44	scale
Kolhapur Recovery Push	Meta	CC&Co. Shahupuri	₹3.8 L	₹1.1K	29	scale
Enterprise Consolidation Wave 2	Google Search	CC&Co. GBB Kothrud	₹3.2 L	₹3.8K	23	scale
Bandra Kurla Complex Value Story	Meta	CC&Co. Bandra Kurla Complex	₹3.1 L	₹2.6K	12	hold
Civil Lines Client-Facing Suites	LinkedIn	CC&Co. Civil Lines	₹2.9 L	₹7.6K	11	hold
Nashik Private Offices	Google Search	CC&Co. Gangapur Road	₹2.6 L	₹2.7K	27	scale
Bandra Kurla Complex Value Story	LinkedIn	CC&Co. Bandra Kurla Complex	₹2.6 L	₹8.4K	9	cut
Thane GCC Launchpad	Meta	CC&Co. Wagle Estate	₹2.4 L	₹1.6K	17	hold
Kolhapur Recovery Push	Google Search	CC&Co. Shahupuri	₹2.1 L	₹3.0K	18	scale
Navi Mumbai Value Defence	Meta	CC&Co. Vashi	₹1.8 L	₹1.5K	14	hold
Nashik Private Offices	Meta	CC&Co. Gangapur Road	₹1.7 L	₹1.6K	15	hold
Founder Circle Pune	LinkedIn	CC&Co. Hinjawadi	₹1.5 L	₹4.4K	12	hold
Flex Desk Day Pass	Meta	CC&Co. Prabhat Road	₹1.4 L	₹583	9	cut
Powai Studio Spaces	Meta	CC&Co. Chinchwad	₹1.2 L	₹1.2K	7	cut
Navi Mumbai Studio Spaces	Google Search	CC&Co. Civil Lines	₹95.0K	₹3.4K	6	hold
Renewal Expansion Sprint	WhatsApp	All centres	₹60.0K	₹411	52	scale

AI advice by campaign

Enterprise Consolidation Wave 2

scale

Largest average deal size on the board. Fund it from the day-pass line.

Hinjawadi Consolidation Play

scale

Best CPL in the portfolio. Shift 15% budget from Bandra Kurla Complex retargeting here and duplicate the consolidation-math creative.

Pune GCC Corridor

scale

Expensive per lead, but average enquiry is 28 seats. Seat value per rupee is 3.6x portfolio average.

Thane GCC Launchpad

scale

High CPL but 210+ seat deals. Seat-value per rupee is 4x the portfolio average — raise the cap.

Kharadi Scale-Up Floors

scale

Second-best CPL in the portfolio and the seat mix is 40-80, which is the healthiest band. Raise the daily cap by 20%.

Kolhapur Recovery Push

scale

Cheapest leads in the portfolio in the weakest occupancy city. This is the highest-leverage rupee we spend.

Enterprise Consolidation Wave 2

scale

Bottom-of-funnel terms with a stable CPL over eight weeks.

Bandra Kurla Complex Value Story

hold

Tour conversion is weak. Fix the landing page CTA before adding budget.

Civil Lines Client-Facing Suites

hold

Small audience, saturating fast. Hold spend and rotate creative before adding budget.

Nashik Private Offices

scale

High-intent search terms. Add 'soundproof meeting room' keywords surfaced by call analysis.

Bandra Kurla Complex Value Story

cut

Highest CPL, smallest deals, worst tour rate. Move this budget to Kolhapur.

Thane GCC Launchpad

hold

Reaches the right city, wrong seniority. Narrow to workplace and admin titles.

Kolhapur Recovery Push

scale

High-intent branded and managed-office terms. Add the competitor-conquest set.

Navi Mumbai Value Defence

hold

Volume is fine, tour conversion is not. The landing page still leads with coworking.

Nashik Private Offices

hold

Steady. Keep flat until the acoustic-cabin creative is approved.

Founder Circle Pune

hold

Deals are small but they seed the network effect that CapitalCircle depends on.

Flex Desk Day Pass

cut

Cheap leads, negligible seat value. Move to an organic nurture sequence.

Powai Studio Spaces

cut

Cheap clicks, wrong intent. Most enquiries want hourly studio hire, not desks.

Navi Mumbai Studio Spaces

hold

Small but steady. Keep flat until the studio fit-out photos are live.

Renewal Expansion Sprint

scale

Owned channel against an existing base. Highest tour rate of anything we run.

Reallocation suggestion

Auto-generated summary

Cutting ₹5.2 L from low seat-value campaigns and shifting it toward Enterprise Consolidation Wave 2, Hinjawadi Consolidation Play, Pune GCC Corridor, Thane GCC Launchpad, Kharadi Scale-Up Floors, Kolhapur Recovery Push, Enterprise Consolidation Wave 2, Nashik Private Offices, Kolhapur Recovery Push, Renewal Expansion Sprint could raise tours booked without increasing total spend, based on current CPL and quality trends.